John Osborne on April 24th, 2026

Benji Snead sits down with the president and CEO of the Lubbock Economic Development Alliance John Osborne. John talks about the impact that the upcoming George Strait concerts will have on the Lubbock economy, what the purpose of LEDA is and what they are doing with tax-funded money. He also breaks down what makes a deal and kills a deal for LEDA, how the city's economic development compares the other cities, and what the current state of the Lubbock economy looks like.